One of the latest marketing medium is the internet. And with it comes email marketing. Due to the usual informality of emails, many messages break normal ethics rules. They should not be, especially in business emails.
Take careful note of the following:
1. Don't capitalize all letters--they're the equivalent of shouting.
2. Always check spelling and grammar. You're insulting your reader by sending thrash.
3. Always put a subject.
4. Don't attach huge files -- pictures, documents, etc.--that take forever to download. Remember, there are people who still use dial-up accounts, slow connection DSLs, etc.
Take careful note of the following:
1. Don't capitalize all letters--they're the equivalent of shouting.
2. Always check spelling and grammar. You're insulting your reader by sending thrash.
3. Always put a subject.
4. Don't attach huge files -- pictures, documents, etc.--that take forever to download. Remember, there are people who still use dial-up accounts, slow connection DSLs, etc.
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